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Marketing


Freedomware Marketing< Apple Marketing

01/09/2008  IIII
Relevance: 9.02
"Marketing. Marketing. Marketing. For Freedomware. I have a feeling I'll be repeating this for quite a while to come. And then... there will be an organization founded to do just that.. Oops.. not telling any more. ;) - Keeping you in suspense, another great way to market!"
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Open-source mechanics: Marketing through community segmentation

10/01/2007  IIIIIIIIII
Relevance: 7.15
Hal Steger and Alberto Onetti - both of mobile open-source leader Funambol - discuss open-source marketing in the Enterprise Open Source Journal. Well worth a read, especially for those who persist in believing that open source succeeds in the absence of good marketing. In fact, real commercial success in open source comes as a direct result of savvy marketing.
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The FOSS Project Marketing HowTo: Press Releases

10/12/2007  IIIIII
Relevance: 6.48
In my first FOSS Project Marketing Howto article, I wrote about the importance of using your project's home page as an effective marketing tool. So let's examine a few press releases to learn how to write our own.
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Canonical Improves Marketing, PR for Ubuntu 8.10

11/01/2008  IIIIIII
Relevance: 6.34
With the launch of Ubuntu 8.10 Server Edition and Ubuntu 8.10 Desktop Edition, Canonical is making some subtle but important marketing and PR moves.Here's a look from Works With U, the independent guide to Ubuntu.
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Solidcore Names Bob Vieraitis Vice President of Marketing

10/02/2006  III
Relevance: 6.12
PALO ALTO, Calif., Sept. 25 /PRNewswire/ -- Solidcore Systems, Inc., the leading provider of change control solutions, today announced that Bob Vieraitis has been appointed vice president of marketing. Vieraitis will assume worldwide marketing responsibilities to drive revenue growth and accelerate the market adoption of Solidcore's change control software.
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Marketing - Linux vs FOSS

03/25/2007  I
Relevance: 6.02
It has been pointed out that the PR and marketing done on behalf of the Free Software Movement is rather lacking in polish and professionalism. The majority of it is done by volunteers, usually posting pictures taken at events and unedited audio recordings. So, is there hope for Linux? Yes there is.
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Association of Shareware Professionals 2008: New Officers and New Objectives

03/07/2008  I
Relevance: 5.89
ASP has been raising software industry standards since 1987 by providing its members with useful, professional content and business know-how support. To implement the 2008 strategy, the ASP has elected 4 officers and 8 collaborators with relevant experience in running and caring for software commerce enterprises, including all of the following aspects: development, security, sales, software e-commerce, marketing, web marketing, public relations, affiliate marketing, customer service, event management, and sales consultancy for software authors.
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The Live PostgreSQL CD: FOSS Marketing 102

10/06/2007  III
Relevance: 5.88
PostgreSQL is not the first project to launch a live CD, but the concept is one many projects should seriously consider adopting as a marketing tool.
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7 basic software marketing techniques

09/21/2006  IIIII
Relevance: 5.79
If you are a web developer that sells software online, here are 7 basic software marketing methods that will help you boost your sales. Learn about each one, and find the winning combination that will bring you more buyers.
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Windows Vista marketing 'deceived' consumers

04/04/2007  I
Relevance: 5.70
Microsoft has been accused of deceiving US consumers by marketing PCs as"Windows Vista Capable" when they could only run the most basic version of its latest operating system.
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